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Despite these Canadian printing efforts, sales of Christmas cards in Canada were low. North American companies were just beginning, whereas Europeans had already perfected the process and thus could produce cards more cheaply. The American market grew following the invention of the postcard. From 1900 until the Great War in 1914, Canada’s Christmas card market was flooded with imported cards from both Europe and America. In Canada, from 1914 until the Great Depression of the 1930s, the market for locally produced, printed and designed Christmas cards increased steadily. Forty years after the debut of the Christmas card in Canada, publishers finally saw a market for distinctly Canadian Christmas cards, as seen in this example of a very “Canadian” themed card.
Jennifer Bunting, “Collecting Greeting Cards,” The Canadian Collector (September / October 1973), 18; Rowe, “Greetings,” 36.
Timeline 1 (December 1984 / January 1985), see item # 714-38, Art Archivist greeting card file, LAC.
Douglas Leechman, “The Canadian Scene in Christmas Cards.” Canadian Geographical Journal 49 (December 1954): 227.
Canadian National Game Lacrosse (n.d.), Montreal: G. and W. Clarke, Collection of McGill University Library, Montreal. Reproduced in Elizabeth Collard, “Canada’s Victorian Christmas Card,” Canadian Antiques Collector 9 (November – December 1974): 36.